Mike Zeidler2020-09-03T12:31:46+00:00Earlier this year I felt very pleased with myself for having come up with the phrase' Collaborative Advantage'. The phrase came to me in the context of conversations about competitive advantage, which I argued was only part of the story, and the weaker part at that. My theme was (and is) that the most successfully competitive people are not the egoists, but the magnanimous.
I mentioned the idea to several people over the course of about 10 days, developing the idea as I warmed to my theme, thinking myself really rather clever.
Deciding I should write something about Collaborative Advantage, I sat at this machine and googled the phrase, just in case somebody had thought of it before.
Of course they had! Twelve years ago, Elizabeth Lank wrote 'Collaborative Advantage - how organisations win together by working together' which is pretty good but doesn't acknowledge Jeffrey Dyer's 'Collaborative Advantage - winning through extended supplier networks' published in 2000. ...
